Head of AI, Global Marketing

Heathrow 50/50 Hybrid working
Contract
up to £630 per day (inside IR35)

Skills: AI Adoption, AI Applications in Marketing, AI Integration, AI Roadmap, AI Strategy, AI-First Marketing Operating Model, B2B Marketing Leadership, Change Management, Collaborative Leadership, Data-Driven Transformation, Global Strategy Alignment, Governance Establishment, Marketing Analytics, Operating Model Design, Organizational Capability Development, Performance Impact Measurement, Pragmatic Approach, Stakeholder Management, Strategic Planning, Team Leadership

Head of AI, Global Marketing – Heathrow | 50/50 Hybrid | Up to £630/day (Inside IR35) – 12 months contract
Lead the Transformation to AI-First Marketing

Our client is revolutionising travel through technology. As AI continues to reshape marketing, they are building an AI-first capability to drive smarter execution, stronger performance, and measurable business results.
We are seeking a senior leader to define and drive the AI strategy across Global Marketing—embedding AI into how marketing plans, executes, and delivers value at scale.
Role Focus
  • Define and implement the AI strategy and roadmap for Global Marketing
  • Integrate AI into end-to-end marketing workflows to boost efficiency and effectiveness
  • Build and scale an AI-first marketing operating model
  • Align strategies across global, regional, and local teams
  • Establish governance in collaboration with enterprise AI, technology, and risk teams
  • Develop organisational capability and drive adoption of AI tools and processes
  • Measure and showcase AI-driven impact on performance and pipeline
About You
  • Senior B2B marketing leader with experience in global, matrixed organisations
  • Proven track record of delivering AI or data-driven transformations at scale
  • Deep understanding of AI applications in marketing (content, campaigns, personalisation)
  • Experience shaping operating models and new ways of working
  • Collaborative, pragmatic, and focused on measurable impact
Why This Role
This is a rare opportunity to build AI-first marketing from the ground up at a global travel technology leader—shaping how marketing operates and performs for years to come
 
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