Discover how our embedded recruitment approach enabled Hendy Motor Group to rapidly establish a brand-new data analytics team, delivering specialist talent to drive business-critical insights and performance improvements.
Background
Hendy Motor Group, one of the UK’s largest automotive dealerships, recognised the importance of harnessing data to make smarter, faster business decisions. To achieve this, Hendy made a strategic decision to build a brand-new data analytics function that would manage and optimise its sales, performance and customer data.
While Hendy has a strong internal talent acquisition team to manage the majority of its recruitment needs, it wanted a specialist partner focused on accessing the very best IT candidates from the widest possible talent pools. Deerfoot was appointed as its exclusive recruitment partner to deliver this new capability.
At a glance
- Client: Hendy Motor Group, automotive dealerships
- Brief: build a brand-new data analytics function
- Roles: Head of Data Analytics, Business Intelligence Developer, Database Support Analyst
- Our role: exclusive recruitment partner, alongside Hendy’s in-house talent team
- Timescale: all three roles filled within six weeks
- Result: all three still in post
Our approach
Working closely with Claire and the talent team at Hendy, we gained a deep understanding of the skills, experience and cultural attributes required for success in the newly created team.
We designed a targeted search campaign covering local and national IT talent markets to identify people who combined technical ability with the collaborative mindset Hendy valued. Our specialist consultants applied a structured multi-step process to check cultural alignment alongside technical competency, and kept communication with Hendy transparent and proactive throughout. This flexible, partnership approach meant we could quickly adapt the recruitment strategy as requirements evolved.
“Working with Deerfoot has been a genuinely positive experience from start to finish. Their team took the time to understand our needs and delivered high-quality candidates who not only matched the technical requirements but also aligned well with our team culture.”
Claire, Head of Talent at Hendy Motor Group
Successful outcomes
Within a six-week window, Deerfoot filled all three core positions required to establish Hendy’s new data function. All appointments remain in post, with Hendy already seeing a measurable impact on the quality and accessibility of business insights.
Conclusion
A new data function, in six weeks
At Deerfoot, we specialise in supporting organisations when they need to make pivotal hires that will have a lasting impact. For Hendy Motor Group, this meant building an entirely new data analytics team within a short, six-week timeframe.
By combining market reach, rigorous processes and a partnership-led approach, we helped Hendy establish the strategic capabilities it needed to drive performance through smarter use of data.
“Our new hires have already started making an impact, and we’re confident they’ll continue to add value across our data function. What stood out most was Deerfoot’s proactive communication, transparency, and commitment to getting it right, happy to course-correct along the way if our requirements changed. Their approach felt like a true partnership, and I wouldn’t hesitate to recommend them to other organisations, be that for IT roles or beyond.”
Claire, Head of Talent at Hendy Motor Group
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