Hendy Motor Group: Building a High-Impact Data Analytics Team

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Building a new data team, fast

Fast-tracking analytics talent

Discover how our embedded recruitment approach enabled Hendy Motor Group to rapidly establish a brand-new data analytics team, delivering specialist talent to drive business-critical insights and performance improvements.

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Background

Hendy Motor Group (one of the UK’s largest automotive dealerships) recognised the importance of harnessing data to make smarter, faster business decisions. To achieve this, Hendy made a strategic decision to build a brand-new data analytics function that would manage and optimise its sales, performance, and customer data.

While Hendy has a strong internal talent acquisition team to manage the majority of its recruitment needs, they wanted a specialist partner focused on accessing the very best IT candidates from the widest possible talent pools. Deerfoot was appointed as their exclusive recruitment partner to deliver this new capability.

Approach

Working closely with Claire and the talent team at Hendy, we gained a deep understanding of the skills, experience, and cultural attributes required for success in their newly created team. We designed a targeted search campaign covering local and national IT talent markets to identify individuals who combined technical ability with the collaborative mindset Hendy valued. Our specialist consultants applied a structured multi-step process to ensure cultural alignment alongside technical competency, while also maintaining transparent and proactive communication with Hendy throughout. This flexible, partnership approach meant we could quickly adapt the recruitment strategy where requirements evolved.
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"Working with Deerfoot has been a genuinely positive experience from start to finish. Their team took the time to understand our needs and delivered high-quality candidates who not only matched the technical requirements but also aligned well with our team culture."

Claire, Head of Talent at Hendy Motor Group

Successful outcomes

Within a six-week window, Deerfoot successfully filled all three core positions required to establish Hendy’s new data function:

Head of Data Analytics – providing strategic leadership and vision for the team.

Business Intelligence Developer – designing and developing reporting and insights to support smarter business decisions.

Database Support Analyst – ensuring data integrity, reliability, and ongoing operational support.

All appointments remain in post, with Hendy already seeing a measurable impact on the quality and accessibility of business insights.


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A trusted partnership

"Our new hires have already started making an impact, and we’re confident they’ll continue to add value across our data function. What stood out most was Deerfoot’s proactive communication, transparency, and commitment to getting it right, happy to course-correct along the way if our requirements changed. Their approach felt like a true partnership, and I wouldn’t hesitate to recommend them to other organisations, be that for IT roles or beyond."

Claire, Head of Talent at Hendy Motor Group

Conclusion

At Deerfoot, we specialise in supporting organisations when they need to make pivotal hires that will have a lasting impact. For Hendy Motor Group, this meant building an entirely new data analytics team within a short, six-week timeframe. By combining market reach, rigorous processes, and a partnership-led approach, we enabled Hendy to establish the strategic capabilities required to drive performance through smarter use of data.
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